Austral Bricks NSW has launched a comprehensive Full Brick campaign with the theme; Full Brick the Gold Standard in Housing - to highlight the eight advantages of living in a Full brick home.

Launching the campaign, Brett Ward – Austral Bricks NSW marketing & retail manager – said that research had shown that living in a full brick home has more benefits than first thought.

“We’ve always known full brick homes are cooler in summer and warmer in winter, but we now have access to the latest research results from Newcastle University to support our claims scientifically.

“By harnessing the thermal mass qualities of bricks and combining them with passive design principles we can have a real impact on families’ energy bills and dramatically reduce greenhouse gas emissions,” said Brett Ward.

According to Brett Ward the Austral Bricks Full Brick campaign material will focus on the eight major advantages of a full brick home.

These are:
• Full brick houses are cooler in summer
• Full brick houses are warmer in winter
• Full brick houses are quiet
• Full brick houses are solid, safe and secure
• Full brick houses are low maintenance
• Full brick houses are termite resistant
• Full brick houses last a lifetime
• Full brick houses have superior resale value

“We have developed a smartly designed consumer brochure detailing the benefits of a full brick home as well as a smartly designed Full Brick website, which provides helpful technical information for families considering the full brick option. This includes testimonials from families who have built a full brick home and love the quietness and comfort.

“The full brick customer testimonials are a highlight of the campaign and feature photographs of the families enjoying life in their full brick homes.

“The promotional material and website also lists builders who build in full brick, making it easier for homebuyers to get started. The builders are Charleston Homes, Fairlight Developments, Forte Designer Homes, Full Brick Homes, Krslovic Homes, Kauley Homes, Beyond Homes and Westminster Homes,” Brett Ward added.

“There is nothing new about full brick homes, but new building products from Austral Bricks, better building techniques and a greater understanding of the substantial benefits of bricks have inspired us to launch this extensive campaign,” Brett Ward added.

“A full brick home reduces external and internal noise – a big factor in our busy world. It is also much more comfortable, solid and requires little maintenance. It’s a great investment with a higher resale value.

“The growing concern about greenhouse gases and their impact on the environment and the need to build more sustainable houses, to protect our environment, also make full brick a smart and fashionable alternative” he continued.

The dedicated Full Brick website is www.fullbrick.com.au and a Full Brick hotline 1800 670 235 is also available for homebuyers seeking more information and advice.

Austral Bricks display centres are at Horsley Park, Bowral, Albion Park, Punchbowl, Fyshwick ACT, Newcastle and Tuggerah.